How To Make A Sound on TikTok: A Guide for Musicians
If you haven’t heard of TikTok, then you might be living under a rock. TikTok (formerly known as musical.ly) has become the latest social media sensation, allowing users to post short videos, take part in challenges, dance routines, and more. It’s been the entertainment platform of choice, especially during lockdown. Wondering how to make a sound on TikTok or how to promote your music using the platform? Read on to learn more.
TikTok is fast becoming one of the biggest platforms for promoting music. By distributing your music on TikTok, you can increase your exposure, grow your fanbase, and even earn money through paid streams via platforms like Spotify and Apple Music. The platform's potential for quick virality makes it a prime tool for independent artists.
What Is TikTok?
TikTok allows users to create, share, and discover short music videos, evolving from its original focus on lip-syncing to become a global platform for creativity. Launched in 2012, TikTok has exploded in popularity, reaching users in over 150 countries and supporting 75 languages. It’s now the leading destination for short-form mobile video.
In 2018, TikTok surpassed Facebook, YouTube, and Instagram to become the most downloaded iOS app globally. Even with millions of users, you have the chance to go viral by posting creative and engaging content. However, you may get confused when uploading your own sound, which is why we’ll explain how to do it below.
How To Make A Sound on TikTok
In previous versions of TikTok, you could easily connect your music library to the app and choose any track to use in your video. Unfortunately, that feature has been removed, but you can still create your own sounds.
Here’s how to create a custom sound on TikTok:
- Tap the ‘Create’ button at the bottom of the screen to start making a new video.
- Record a video with the sound you want to use (it could be your voice, an instrument, or anything creative).
- Once finished, tap the red checkmark to move forward.
- On the next screen, you can edit the audio using the panels on the bottom and right sides. You can add effects, voiceovers, or adjust the speed.
- After editing, tap “Next” to post your video. Once posted, go to your profile and select the video to hear your custom sound.
- If you want to reuse your sound in another video, tap the spinning record icon on the bottom right of your video. This will open a page where you can view all videos that use your sound, add it to your favorites, or select "Use this sound" for future videos.
How Can TikTok Help Your Career as a Musician?
TikTok has evolved beyond a lip-syncing platform and is now a vital tool for musicians. It offers a direct way to reach a younger, music-loving audience. Since 66% of TikTok users are under 30, the platform is especially beneficial for independent artists seeking exposure to new fans. TikTok’s viral nature allows your music to be heard by millions of potential fans with minimal effort.
Some emerging artists have already used TikTok to jumpstart their careers. One of the most famous examples is Lil Nas X, whose hit song "Old Town Road" became a viral meme on TikTok before climbing to the top of the charts. Other artists, such as Ambjaay and Y2K, have also gained recognition through the platform.
Going Viral with Trending Sounds on TikTok
Once your music is on TikTok, the next step is to get it heard by as many users as possible. You don’t need a large following to go viral; many users with fewer than 1,000 followers have gained massive exposure by creating captivating content. Consider TikTok an essential part of your music marketing strategy.
A great example is Flo Milli, who gained viral fame when her remix of "Beef" became a TikTok favorite. The platform’s challenges, dance trends, and lip-sync videos provide the perfect opportunity to showcase your music.
How To Make Your Music Available on TikTok
If you're ready to get your music on TikTok, here are some steps to follow:
1. Get Digital Distribution
To upload your music to TikTok, you’ll need to go through a digital distribution service. Some services, such as LANDR, TuneCore, and CD Baby, distribute music to TikTok. These platforms manage the rights to your music and ensure that you get credit (and paid) when your song is used in a video.
2. Create Your Release
Once you’ve selected a distributor, you’ll need to create a release by filling in all necessary information such as metadata, high-quality album artwork, and publishing information. Ensure everything meets the required standards for streaming platforms.
3. Avoid Copyright Issues
To avoid legal complications, make sure your music is entirely original or that you have cleared any samples you use. TikTok requires that all songs be free from copyright infringement before they can be uploaded.
4. Ensure Your Distributor Works With TikTok
When choosing a distributor, make sure they offer TikTok as part of their distribution package. Some distributors, such as TuneCore and CD Baby, automatically send new releases to TikTok once they go live.
Final Thoughts – How To Make a Sound on TikTok
TikTok’s impact on the music industry is undeniable. As more listeners flock to the platform, it’s become essential for musicians to tap into its potential. Not only can TikTok help you grow your audience, but it can also bring your music to the forefront of viral trends.
Now that you know how to get your music on TikTok and create your own sound, it's time to hit the studio and start making content that could become the next big viral hit!
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