15 Useful Tips On How To Promote Your Music

How To Promote Your Music Independently: A Complete Guide

So, you’ve spent countless hours perfecting your new single, pouring your heart and soul into every note. You’re ready for the big release and excited about the reaction it will get. But suddenly, you wonder: How can I promote my music?

This incredible song you’ve worked so hard on could easily slip under the radar if not promoted correctly. Too many artists release their music without thinking about promotion, missing out on opportunities to increase their fanbase and gain recognition.

Remember, building a solid fanbase is key before you can land a record deal. The best way to grow that fanbase is through self-promotion. Here’s how to make sure your music stands out from the crowd.

Pre-Release Preparation

Before you release your single, make sure everything is in order to ensure a smooth launch. Here are a few essential pre-release steps:

Write a Press Release

Your press release should be short, sharp, and informative, including photos and social media links. It tells the media about your release in an attractive one-page document. Make sure to pick a release date at least six weeks in advance. Rushing a release without promotion will result in your music getting lost among the millions of other songs out there.

How to Promote Your Music

Now that you're all set for release, here are the best ways to promote your music:

1. Do a Mini Tour

One of the most effective ways to promote your music is by performing live. Set up a few local gigs during your six-week pre-release campaign. Bring copies of your single or flyers with pre-order download links. If possible, set up a pre-order function through your digital distributor to build excitement before the release date.

2. Hire a Promotions Company

This option can be costly, but if you have the budget, it’s worth considering. A six-week campaign with a promotions company can cost anywhere from £500 to £3000, but it could provide valuable media and radio exposure. Shop around for a company with a proven track record and a clear plan to promote your music.

3. Build a Website and Mailing List

A professional website is essential for your online presence. Include links to your music, bio, images, and tour dates. More importantly, build a mailing list so you can send email updates directly to fans. Email marketing is more effective than relying solely on social media, as it reaches those who are genuinely interested in your music.

4. Promote Your Music on Social Media

Social media is an incredibly powerful tool for musicians. Promote your new release on all platforms, sharing regular updates and download links. If you have a small budget, consider running a sponsored ad on Facebook, Instagram, or Twitter. Sponsored posts can target specific audiences based on age, location, and music preferences.

5. Promote Your Music on TikTok

TikTok is a great platform for music promotion, with its viral potential and young audience. Here are some tips for promoting your music on TikTok:

• Create a hashtag related to your music.
• Post regularly to keep followers engaged.
• Collaborate with other creators to expand your reach.
• Use TikTok Ads to promote your music.
• Participate in challenges to increase exposure.
• Engage with your followers to build relationships.

6. Get Blog Reviews

Music blogs are highly influential, especially for new artists. Reach out to blogs that focus on your genre and send them your press release and a downloadable link to your single. Getting featured on a popular blog can greatly boost your visibility.

7. Promote Your Music on Spotify

Start by claiming your artist profile on Spotify. This allows you to submit future releases to playlists and customize your artist page. Consider launching a pre-save campaign for your release and encourage fans to engage with your Spotify profile. Getting your song on a Spotify playlist can give your music tremendous exposure.

8. Get on a Playlist

Playlists are the modern way to reach mass audiences. Find playlists that match your genre and reach out to the curators with your music. Your chances of being playlisted improve if you have more than 250 Spotify followers and a verified artist profile.

9. Approach Local Media

Local newspapers and radio stations love to support local talent. Reach out to the editor with your press release and a copy of your single, and ask for an interview or a feature. Getting local media behind you can help build your reputation and gain new fans.

10. Get a Remix Done

Getting a remix of your track can open new doors for your music. Consider running a remix contest or reaching out to producers for a remix. Remixes not only bring new fans but can also generate another stream of income for you.

11. Surround Yourself with a Strong Team

Having a team of like-minded people to help promote your music can make a huge difference. Whether it’s friends, collaborators, or professionals like PR personnel or radio pluggers, having support will increase your chances of success.

12. Know Your Audience and Focus on Your Niche

Understanding your audience is essential. Find the niche that resonates with your music—whether it’s a genre-specific subculture or a local scene. Build your fanbase by connecting with people who are genuinely interested in your style of music.

13. Get a Video Done

A music video can enhance your promotion efforts. While producing a video may be costly, there are budget-friendly alternatives such as lyric videos, live performance clips, or animated videos. Having a visual element for your song will increase its shareability and appeal.

14. Target Online and College Radio Stations

While national radio may be hard to crack, there are thousands of online and community radio stations that support independent music. Submit your music to as many stations as possible and use their reach to introduce your music to new listeners.

15. Submit Your Song to BBC Introducing

If you’re based in the UK, BBC Introducing is a fantastic platform for new artists. Sign up and submit your song, which will be sent to a BBC radio DJ in your local region. If your song gets picked, it could lead to airplay on national BBC Radio 1, giving your music a significant boost.

Final Thoughts on Promoting Your Music

Don’t underestimate the power of your personal network. Friends and family can offer tremendous support and help spread the word about your new release. Finally, the best way to grow your fanbase is to release songs regularly and engage with your audience. The more material you have out there, the more fans you’ll attract. Now, go and start preparing for your big release!